wordpress vs blogger which earns better adsense rpm
The Big Question Which Platform Pays Better
If you’re planning to monetize your blog with AdSense, the platform you choose matters a lot more than you think. I’ve run blogs on both WordPress and Blogger, and today, I’ll share my honest experience about which one brought in higher RPM and better earnings.
Starting Out On Blogger My First AdSense Approval
Blogger was my first love. It was simple, free, and easy to set up. Within three months, I got approved for AdSense with around 25 posts. Everything felt so smooth — until I checked my earnings after a few months of hard work.
Blogger RPM Reality Check
On Blogger, my RPM consistently hovered around $2 to $4. Even when I had good traffic days, it barely touched $5. I optimized placements, experimented with ad types, but the numbers stayed stubbornly low.
I realized something crucial: free platforms come with hidden limitations, especially when it comes to monetization potential.
Moving To WordPress A Game Changer For Earnings
After feeling stuck, I decided to invest in a self-hosted WordPress blog. The move wasn’t easy — setting up hosting, installing themes, managing plugins — it felt overwhelming at first.
But within two months, the difference in earnings became crystal clear.
WordPress RPM Advantage
On WordPress, my RPM jumped dramatically. Average days saw $8 to $10 RPM, and some good days crossed $12. Same content quality, similar traffic levels — but much better revenue.
It felt like switching from riding a bicycle to driving a turbocharged car. I finally saw my efforts translating into real, scalable income.
Why WordPress Earns Higher RPM Than Blogger
Better Ad Placement Control
WordPress lets you control exactly where and how your ads appear. I could insert ads in better spots — after paragraphs, between images, in sidebars, footers, everywhere. On Blogger, ad placements were more restricted and often awkward-looking.
Better Site Speed And SEO
With WordPress, I could optimize my blog for faster loading and better SEO practices. A faster, more SEO-friendly site attracts better ads and more premium advertisers, which directly boosts RPM.
Professional Appearance And Trust Factor
WordPress blogs just look and feel more professional. This increases user engagement, time on page, and bounce rate — all factors Google considers when deciding which ads (and how much value) to assign to your site.
Case Study Earnings Snapshot WordPress Vs Blogger
Blogger
Monthly Pageviews: 20,000
Average RPM: $3.5
Monthly Earnings: Around $70
WordPress
Monthly Pageviews: 18,000
Average RPM: $9.2
Monthly Earnings: Around $165
Notice something interesting? Even with fewer pageviews, WordPress almost doubled my AdSense earnings compared to Blogger.
Other Hidden Benefits Of WordPress
Access To Better Plugins
With plugins like Ad Inserter and WP Rocket, I could automate ad placements, improve site speed, and manage ads without touching any code. Blogger didn’t have that level of flexibility.
Better Analytics And Testing
I could run A/B tests on different layouts, try different ad sizes, and track what worked best — something Blogger made incredibly difficult.
Should You Switch From Blogger To WordPress
If you’re serious about building a long-term income through AdSense, my advice is simple: move to WordPress as soon as you can. Yes, there’s a learning curve. Yes, it’s not free like Blogger. But the long-term rewards absolutely crush any short-term headaches.
WordPress gives you full control of your blog, your content, and most importantly, your earnings potential.
Final Verdict WordPress Wins For AdSense RPM
After years of trying both, there’s no doubt in my mind: WordPress beats Blogger for earning higher AdSense RPM and building a real, profitable blog. Blogger is fine for learning. But if you want to actually make serious money, WordPress is the path to take.
Trust me — once you see those higher earnings rolling in, you’ll wonder why you didn’t switch sooner.
